Brand Ethos

Sodo engineers activewear with obsessive detail, solving problems other brands overlook and sourcing materials that perform without compromise. Most activewear is designed by people who’ll never wear it, and then optimized for margin.
We’re built differently.
We start with a problem worth solving, a material worth sourcing, for gear that moves with purpose. We’re not iterating on what exists. We’re building what should.

3 Years vs.
3 Months

Most activewear is built over a three-month sprint to fill a season. Sketched, sampled, and shipped just in time to stock the shelves — then on clearance six weeks later. We believe that’s backwards.

We start with a different question: should this product exist at all, and what does the best version of it look like? Months of research answer that before a line ever gets drawn. Then the slow part, a three-year process — fabrics and components sourced one at a time, prototypes worn and washed daily for months, revised, remade, tested again, as many rounds as the product
needs.

We’re not building something new every season. We’re building one thing you’ll keep.

3 Years vs.
6 Months

We start with a different question: should this product exist at all, and what does the best version of it look like? Months of research answer that before a line ever gets drawn. Then the slow part, a three-year process — fabrics and components sourced one at a time, prototypes worn and washed daily for months, revised, remade, tested again, as many rounds as the product
needs.

We’re not building something new every season. We’re building one thing you’ll keep.

Most activewear is built over a three-month sprint to fill a season. Sketched, sampled, and shipped just in time to stock the shelves — then on clearance six weeks later. We believe that’s backwards.

3 Years vs.
2 Months

We’re not building something new every season. We’re building one thing you’ll keep.

Most activewear is built over a three-month sprint to fill a season. Sketched, sampled, and shipped just in time to stock the shelves — then on clearance six weeks later. We believe that’s backwards.

3 Years vs.
8 Months

We start with a different question: should this product exist at all, and what does the best version of it look like? Months of research answer that before a line ever gets drawn. Then the slow part, a three-year process — fabrics and components sourced one at a time, prototypes worn and washed daily for months, revised, remade, tested again, as many rounds as the product
needs.

We’re not building something new every season. We’re building one thing you’ll keep.

3 Years vs.
7 Months

Most activewear is built over a three-month sprint to fill a season. Sketched, sampled, and shipped just in time to stock the shelves — then on clearance six weeks later. We believe that’s backwards.

We’re not building something new every season. We’re building one thing you’ll keep.

4 Years vs.
6 Months

We start with a different question: should this product exist at all, and what does the best version of it look like? Months of research answer that before a line ever gets drawn. Then the slow part, a three-year process — fabrics and components sourced one at a time, prototypes worn and washed daily for months, revised, remade, tested again, as many rounds as the product
needs.

We’re not building something new every season. We’re building one thing you’ll keep.

Most activewear is built over a three-month sprint to fill a season. Sketched, sampled, and shipped just in time to stock the shelves — then on clearance six weeks later. We believe that’s backwards.

Sodo engineers activewear with obsessive detail, solving problems other brands overlook and sourcing materials that perform without compromise.

Sodo engineers activewear with obsessive detail, solving problems other brands overlook and sourcing materials that perform without compromise.

Sodo engineers activewear with obsessive detail, solving problems other brands overlook and sourcing materials that perform without compromise.

Sodo engineers activewear with obsessive detail, solving problems other brands overlook and sourcing materials that perform without compromise.

Sodo engineers activewear with obsessive detail, solving problems other brands overlook and sourcing materials that perform without compromise.

Sodo engineers activewear with obsessive detail, solving problems other brands overlook and sourcing materials that perform without compromise.

Material Differences That Matter

  • Intentional Fabrics

    We work with the leading technical mills in the world — Toray, Everest, and Labtex among them. For every product we go to the mill with the right expertise, give them the spec, and work from there, tuning whatever that fabric needs: weight, stretch, abrasion resistance, hand feel. Then we keep going until it’s right, not until it’s close.

  • Durable By Design

    Most performance wear starts breaking down after a season of real wear and washing. The stretch goes slack, the shape stops coming back, the fabric thins where it rubs. Ours holds up because we choose fabric for how it ages, not how it feels new — and because we wear and wash every prototype daily for months until something fails or nothing does.

  • Certified Safe

    Every fabric we use has to clear three bars. OEKO-TEX STANDARD 100, meaning it’s been tested against more than a thousand substances known to be harmful to human health. A bluesign-approved mill, which is the toughest standard for how a fabric actually gets made. And documentation from that mill confirming the fabric is made without PFAS (“forever chemicals”). You shouldn’t have to think about what’s against your skin. That’s our job.

About Sodo

Sodo makes premium activewear for the man who does the work and expects his gear to do the same.

It came together around a shared conviction that activewear has it backwards. Sidney Rice saw it from the field, wearing gear through a career in the NFL that couldn't match what he asked of it. Matthew Stuart and Steve Cho saw it from the product side, in bags and technical outerwear respectively, categories where a product takes years to develop, gets refined rather than replaced, and is expected to last.

Activewear works the other way. Designed fast and without focus, built to fill a season and be gone by the next one. We do it differently.

Fabrics developed with the mill, prototypes tested for months, nothing shipped until it's the best version of that product we know how to make. Then the work continues: the same piece, improved year over year on what customers actually tell us, rather than replaced by whatever comes next. It's slower, it's more expensive, and it produces something you'll still be wearing in three years.